Brand Identity & Design

Genre is an independent design studio rooted in creativity, collaboration and an authentic approach.

We specialise in crafting bespoke brand identities, memorable logo designs and engaging editorial design.

Proudly based on the Kāpiti Coast, north of Wellington, Genre collaborates with imaginative organisations across Aotearoa New Zealand and overseas.

We work with businesses, public sector teams and purpose-led organisations seeking strategic design with creativity, character and clarity.

Genre is part of the All-of-Government Creative and Media Services Panel for Design.


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SubGenre is a monthly email of short stories from the studio that explore creative connections and everything that inspires.