About
Genre is an independent design practice led by Gray Buchanan, where over 15 years of design experience in the UK and Aotearoa converge. A new chapter, rooted in creativity, collaboration, and an easy, authentic approach.
Genre specialise in Brand Identity and Design. We are part of the All-of-Government Creative and Media Services Panel for Design.
Our Approach
At the heart of our practice is a desire to listen. Each of us has our own story. We want to hear yours.
Curious with questions. Artistic in approach. We weave words and images to create new narratives.
Let’s tell your story.
Our Services
Brand Identity
Brand Strategy
Naming
Creative Direction
Logo Design
Illustration
Campaign
Animation
Editorial Design
Infographic Design
Print Design
Corporate Reporting
Brand identity crafted from novel ideas
Curious about crafting a new brand identity, exploring a rebrand, or collaborating with an independent design studio? Reach out to start the conversation.
Client list
Genre is fortunate to work with a range of purpose-led organisations – collectives that do meaningful mahi, and trust Genre to create worthwhile work in partnership with them too.
A monthly email with short stories from the studio, curated to inspire.
SubGenre is our monthly newsletter. Featuring behind the scenes anecdotes, latest work and inspiration from art, music, film, books and outside interests.