About
Genre is the independent design practice of Gray Buchanan, where over 15 years of design experience in the UK and Aotearoa converge. A new chapter, rooted in creativity, collaboration, and an easy, authentic approach.
Our Approach
At the heart of our practice is a desire to listen. Each of us has our own story. We want to hear yours.
Curious with questions. Artistic in approach. We weave words and images to create new narratives.
Let’s tell your story.
Our Services
Brand Identity
Brand Strategy
Naming
Creative Direction
Logo Design
Illustration
Campaign
Animation
Editorial Design
Infographic Design
Print Design
Corporate Reporting